No Fluff.
No Buzzwords.
Just Results.
Most workshops simply entertain. Ours transforms.
Turning bosses into inspiring leaders and sales teams into revenue generating machines.
SEEN & HEARD
Your Team Develops Critical Skills:
Strength with Empathy
We forge leaders who inspire—not intimidate—by combining courage and honesty with emotional intelligence.
DECISIVE ACTION
No more hesitation—your leaders will learn to make clear, confident decisions that move the business forward.
Ownership Mindset
Team members stop pointing fingers and start taking responsibility—for outcomes, results, and each other. And this reflects in revenue.
Broken Leadership is Costing Your Company
The ability to effectively communicate and influence others could be the most in-demand skill set of the next decade and beyond.
If leaders can’t motivate and inspire, communicate on a deeper level, or handle challenges with strength and compassion, the team and company will suffer.
And if sales teams aren’t able to create rapport, clearly articulate value, and systematically generate revenue to scale your company, your bottom line will suffer.
The problem isn’t a lack of talent—it’s a lack of transformation.
The result is confused teams, siloed departments, stalled initiatives, dropping revenue. That’s not a people or sales problem. That’s a leadership problem.
Eric Rogell, 2x Bestselling Author, Speaker, Journalist, Award-Winning Documentary Filmmaker and Creator of The Lionhearted Leader
Dave Matthews is an outcome based CRO with a proven track record scaling venture-backed advanced startups from early traction through hypergrowth, M&A, and exits
The Lionhearted Leader + Revenue Assembly Line Difference:
Most leadership programs aim to make your team smarter. Ours makes them stronger. In capability, mindset and heart.
The Lionhearted Leader + Revenue Assembly Line is a unique immersive experience designed to forge bold, decisive, emotionally intelligent leaders who take ownership, ignite performance, and elevate everyone around them.
Built by bestselling author, elite coach, and leadership expert, Eric Rogell, and Dave Matthews, an outcome based CRO with a proven track record of scaling startups, the Lionhearted Leader + Revenue Assembly Line goes far beyond the classroom.
It’s not about theory—it’s about transformation.
The program is uniquely crafted to push your people past their comfort zones, confront what’s holding them back, and call forward their courage and conviction buried beneath the surface.
Your team won’t just be inspired—they’ll be transformed. With a clearer mission. A stronger voice. The ability to lead and sell from both strength and compassion.
And the ripple effect is immediate: greater ownership, tighter teams, better decisions, and a culture of leadership that sticks.
This is how lionhearted organizations are built—one leader at a time.
SERVICES
BETTER RESULTS
MORE RESULTS
BEST RESULTS
What Your Team Gains:
Stronger Communication
They’ll stop sugarcoating and avoiding, and start speaking
with clarity, conviction, and confidence.
Improved Team Morale
Leaders who step up create teams that rise up—
with tighter collaboration and fewer silos.
Faster Decision-Making
Your team members will trust themselves—and each other—
to act fast and own the outcome.
Deeper Accountability
We eliminate blame culture and create leaders who
take extreme ownership for results.
Increased RESPECT & Influence
They won’t just manage—they’ll inspire.
With presence, purpose, and power that people follow.
Resilient Mindsets
Challenge reveals character. We train leaders to thrive
under pressure, not fold under it.
Simple Format. Massive Impact.
Here's how the Lionhearted Leader training works:
KICKOFF CALL
Before we come in with easy-to-implement, high level strategies for your team, we begin with a call. Team leaders and key players will participate to ensure we create an experience that not only provides impact, but delivers what your team and organization need most.
HALF OR FULL DAY Workshop
We start with a high-energy, -hour live session (virtual or in-person) to set the tone, align the mission, and light the fire. Your team leaves the room activated and ready.
Victory Call + Follow-Up Integration
At the end of the challenge, we hold a Victory Call to reflect, refine, and reinforce the transformation. Then we check in again one week later to lock in results and ensure long-term traction.
What Other Companies are Saying...
"Strategies with staying power"
“I brought Eric in to do his training with our team and he nailed it.
He gave my team real world examples they could instantly relate to and implement immediately.
They continue to bring up the training and reference his strategies which shows me it’s got staying power and they are actually practicing it.
I plan on bringing him back to do more team building soon.”
- Wendy Leiber, CEO and Co-Founder, ContentBacon
"Total 'Ah-ha' moment in 15 minutes"
“In just 10 minutes, Eric had a room of 65 business owners and entrepreneurs completely engaged, laughing, and amazed at how amazingly effective his techniques are.
Total “Ah-Ha!” moment in less than 15 minutes.
Weeks later and people are still asking me when he’s coming back to do more.”
- Karen M., Owner, Networking organization
"First to bring true value to my biz"
“In 20 years of working with consultants and coaches, Eric is the first one who really brought true value to my business.
His unique way of integrating social dynamics into business brought incredible insights, useful information and clear direction that made a real impact on the development of my product and business.
I can’t thank him enough.”
- John M., Founder of
Reverse Mortgage USA
"In seconds, a clarity I had never felt"
Within 15 seconds of speaking with Eric for the first time, my entire life flashed in front of my eyes, highlighting all of my strengths and weaknesses with a clarity I had never felt.
Eric’s methodology is one which resonated deeply with my own journey.
I highly recommend this to anyone looking for more clarity and power.”
- Francois-Laurent Renent, Entrepreneur
"Doing this will make your life amazing"
“This will make you better, make your business better, make your
relationships better.
If you're willing to pass that up I don't know what else to tell you, because that means you don't want to have
an amazing life.
And doing this will make your life amazing, even more amazing than you thought.”
- Mark Leiber, Senior Physical Therapist, inpatient rehabilitation
"We created a well-oiled machine"
“Dave is a world premiere leader, revenue generator, and coach. We built an entire Business Development division in an organization where the structure did not exist, the billing was not identified and everything had to be built from the ground up.
We found pockets of revenue with new advertisers, created new products for existing clients while untapping markets. We created a well oiled machine that remains active. Dave rallies the team, gets everyone on the same page and as a result everyone performs at their maximum capacity.”
- Angela Negreira, SVP Biz Dev
"Brings out the best in people"
"Dave Matthews possesses the most effective skills in mentoring, motivating and coaching teams to their potential.
His professionalism and genuine nature brings out the best in people and consistently delivers value to an organization.
Not only are his skills effective throughout the organizations he works with, but also on an individual level, which is true leadership. Dave's passion is clear to all that have spent time around him.”
- Lynne DeVall, Enterprice Sales Director
"Immediately see the results"
“Dave IS sales and can turn any organization into a high revenue making machine at the same time encompassing an atmosphere of unity where people are happy to come in and work.
Dave’s power is seamlessly connecting with C-Suite, leading middle management and mentoring workers at every level.
Any organization will immediately see the results.”
- Yaneth Chaviano, M.A., Sales and Revenue Operations Expert
"Sharpens skill sets and elevates everyone"
“Creating a plan and executing accordingly might help you to be successful in whatever it is you do.
The ability to put others needs before your own, listen, and hear the opinions and ideas around you is what distinguishes those who can simply do the job from those who excel.
With a unique ability to teach, coach, and lead, Dave sharpens the skill sets and elevates everyone around him, empowering cross functional organizations to grow and thereby prosper.”
- Brian DellaPorte, Account Executive
FEATURES SECTION
WITH US
WITH THEM
INFLUENCERS
COACHES
YOUTUBERS
SAASPRENEURS
Frequently Asked Questions
Here are some of the questions companies have asked before bringing in
The Lionhearted Leader + Revenue Assembly Line
How is this different from other leadership and sales programs?
Most programs teach theory. Ours builds identity. It pushes your people to confront limitations, take ownership, and step into a new standard of leadership and sales confidence that’s both powerful and compassionate.
Who is the Lionhearted Leadership + Revenue Assembly Line for?
It’s for your emerging leaders, current managers, sales teams, and even high-level execs who want to lead with more strength, purpose, and presence. If they’ve ever struggled with confidence, communication, or decision-making under pressure—this is for them.
How is the Lionhearted Leadership + Revenue Assembly Line Delivered?
The program can be delivered live at your offices, which is ideal since it is an interactive presentation, or virtually over Zoom so it can be taken from anywhere—so your remote workers can benefit from it as well.
Can this work for our entire leadership team?
Absolutely. In fact, the transformation is even more powerful when teams go through it together. It builds shared language, strengthens bonds, and creates a ripple effect of ownership and bold leadership throughout the organization.
How do we get started?
Click the “Schedule your Call” button to book a quick consult. We’ll walk you through the program, assess your team’s needs, and get you ready to unleash your next generation of Lionhearted Leaders.
Your Leaders Are Ready.
In just one session, you can shift the entire trajectory of your leadership culture and your sales team.
One day. Real results.
Your people are capable of more. Let’s give them the tools to lead the most effective way.
Let's talk and see if The Lionhearted Leadership + Revenue Assembly Line is right for your team.
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